Sunday, September 27, 2009

The best cars featured recently in Exec Digital



We revisit three of the best vehicles in the past few issues By Ben Lobel

July: 2009 Porsche 911 Turbo Cabriolet

This one has been worth waiting for. Described as the most refined and technically advanced convertible Porsche has ever built, the 2009 Turbo Cabriolet is the last word in speed, precision and exhilaration. It combines the performance of the Turbo S Coupe with the versatility of an electric folding roof. The electro-hydraulic operation of the roof means the driver can open or close the top automatically in just 20 seconds. “But that could be 20 seconds of relentless storm!” I hear you scream. Well, you may get a little moisture on your summer power suit, but any adverse weather conditions won’t affect the handling of this ride. It boasts exceptional anti-lock brakes, and even if you did go spinning off into the tempest, the Turbo’s crumple-zone body structure will probably ensure that the injuries you pick up won’t be severe enough not to allow you to jump back behind the wheel to repeat the frivolous experience. The point is, it’s a sports car. Observe: 3.6 litre DOHC 24-valve turbocharged 6-cylinder engine capable of producing 415 bhp. 0-60 in approximately four seconds. As the website gushes, it’s power, it’s torque, it’s acceleration. Aesthetically, aerodynamically, resistance is futile.

Ferrari 599XX

Ferrari revealed something rather special at this year's Geneva motor show - the 599XX. The car is aimed at speed-addicts and uses the latest F1 technology to make this an extreme track car. Modifications to the standard 599, which is the prettiest Ferrari I think I’ve ever had the pleasure driving in, include a boost to maximum revs of 9,000 rpms, which will squeeze all the power possible from the vast V12 700-bhp engine. Due to go on sale at the end of this year, Ferrari will give each lucky buyer the opportunity of participating in a series of dedicated track days around the world. No price as yet, but expect something in excess of £250,000.

Aston Martin Rapide

For the CEO with an Aston back at home that only sees daylight at the weekend, here’s something that will make family life far more exciting. The Aston Martin Rapide was an ambitious project indeed. Aston have looked drop dead gorgeous with two doors for as long as I can remember. But four doors? Can it really work? Well, yes, it’s worked a treat. Described by some as ‘James Bond’s family car’, it looks like a Vantage with two extra ways in. But if your children don’t wipe their feet, you’ll have some serious prioritising to do.

Based on the DB9 and DBS chassis, the newcomer promises a unique blend of performance, space and style. Due to arrive on the roads in 2010, the first versions will be powered by a 6.0-litre V12, developing around 450bhp. However, further down the line, Aston is also hinting at a new hybrid models that will keep the green celebs and their very particular wives and offspring in California happy.

Not so reassuring for true Aston fans is that the Rapide is expected to be the first Aston Martin built outside the UK. The car is set to be assembled at Magna Steyr, in Austria.

Peugeot takes 1-2 as Petit stopped

Sunday, September 27th 2009, 00:11 GMT

Franck Montagny and Pedro Lamy shelter from the rain at Petit 2009Peugeot has scored a one-two victory in the Petit Le Mans after the 2009 race was finally called off three hours after the red flag came out as a torrential downpour set in.

The officials had desperately hoped that conditions would relent enough to allow racing to resume, but they gave up waiting just after 8pm local time and waved the chequered flag on a field that had stood silent in the pitlane for three and a quarter hours.

Franck Montagny and Stephane Sarrazin took the win ahead of Nicolas Minassian and Pedro Lamy, the #08 crew having hit the front just before the stoppage after earlier falling two laps down following a strategic miscue.

But there was huge disappointment for Audi, as Allan McNish and Dindo Capello lost the lead when the Scot spun under yellow shortly before the red flag came out. The result marked the end of Audi's nine-year undefeated run in the event.

The much-delayed #20 Dyson Lola-Mazda of Marino Franchitti, Ben Devlin and Butch Leitzinger won an LMP2 class decimated by attrition, while Risi Ferrari's Jaime Melo, Mika Salo and Pierre Kaffer topped GT2 thanks to a brilliant strategy call just before the rain arrived - the team changing to wets under yellow and emerging a lap ahead of its rivals when they all had to pit under green.

The return of the rain that had blighted private testing had been anticipated all week - and it finally came in time for this morning's warm-up. The track remained wet for the start, which saw McNish blast through from third place to pass the front row Peugeot duo at Turn 1. He then stormed away from the field, with team-mate Marco Werner following him through to take second, and the Peugeots steadily losing ground.

The ultimately-victorious #08 car fared worst in the damp, slipping right back to sixth at one stage and then dropping two laps down after Sarrazin stayed on wets at his first stop even though the track was already starting to dry. With the rest of the field all going straight to dry tyres when they pitted shortly afterwards, the #08 had to make an extra stop before the first hour was completed.

While Sarrazin and Montagny swiftly set about making up the lost ground, their team-mates closed in on McNish and Capello on the dry track. But despite trailing Peugeot throughout the build-up, the Audi had enough pace to hold off and sometimes edge away from the 908 in race trim.

Frustratingly for Audi, it was an innocuous spin under yellow by its star driver McNish that cost it a 10th consecutive Petit victory. The drizzle that preceded the downpour had just begun when the Scot rotated while warming his tyres on the exit of Turn 5. He potentially had five hours of racing to make up for that error, but the rain soon started to increase, and the event only went green again fleetingly before lightning overhead and a saturated track saw the red flags come out with the #2 Audi still down in third.

By that time it was the #08 Peugeot that led, having made up one of its lost laps on track and the other thanks to a well-timed safety car, before getting ahead of the #07 at what proved to be the final pitstops.

But it would be over three hours before the French team could celebrate its second major victory of the year after Le Mans. The organisers did their best to try and make the track fit for racing again, hoping that a final sprint under darkness could take place to decide the result under green, but with the weather refusing to co-operate eventually the chequered flag was shown three and a quarter hours after the cars last turned a wheel.

Werner and Lucas Luhr lost touch with the lead battle by spending too long on wets and the start and ended up a lapped fourth, ahead of the quietly consistent ORECA and the Highcroft Acura rebuilt after Scott Sharp's terrifying practice crash.

Sharp and David Brabham now only need a handful of points to secure the American Le Mans Series LMP1 title at Laguna Seca as their rivals at De Ferran Acura had a disastrous race. Gil de Ferran had been fighting for second place with the Peugeots when Intersport driver Jon Field crashed into him early on, forcing a long stop for suspension repairs, and guest driver Scott Dixon then put the car in the Turn 5 barriers later, leaving it ninth in class, 48 laps down.

The Drayson Lola ran in the top six in the opening hours, but was eventually classified at the tail of the field having crashed twice, the first time when a wheel problem put Rob Bell in the barriers.

On paper, the top LMP2 car was the #16 Dyson Lola-Mazda of Guy Smith and Chris Dyson in seventh overall - but as that car was ineligible this weekend due to running on a new bio-butanol fuel that the team hopes to use in 2010, it was actually their team-mates Marino Franchitti, Ben Devlin and Butch Leitzinger who picked up the win, nine laps further back.

The polesitting #20 car had pitted for long repairs just 12 laps into the race when a gearshift actuator problem struck, and then lost more time when Leitzinger spun at a restart. But with the Fernandez Acura severely delayed with steering issues and the Cytosport Porsche needing repeated attention to a electrical glitch, the Dyson crew still emerged victorious.

Cytosport's Klaus Graf had been one of the stars of the race, charging to fifth overall in the wet, passing the eventually victorious #08 Peugeot and lapping the LMP2 field, only to spin off on his first lap on slicks and then struggle to restart.

A superbly competitive GT2 race ultimately fell to the crew that had tailed the six-car lead pack for most of the afternoon. The Risi Ferrari managed to stay in touch with the leaders and then vaulted ahead when the team put wets on just before the rain started in earnest, giving Salo a one-lap advantage as his rivals all had to pit under green a few laps later. When that lead was confirmed as a class win, it also brought Melo and Kaffer back into title contention going into the Laguna finale.

The Corvettes had led for most of the way, often with just a few seconds covering them, the Flying Lizard and Farnbacher Loles Porsches, Risi and the Rahal Letterman BMWs. It was the #92 BMW that emerged in second ahead of Farnbacher Loles, with the #4 Corvette and the #45 Flying Lizard car falling to fourth and fifth in the scramble for wets, and the #3 Corvette spinning off in the rain.

The second BMW was delayed early on by an oil leak, while the Robertson Doran Ford and LG Riley Corvette that had stunned in qualifying both ran into trouble in the opening laps. An off-track excursion caused underside damage to the Riley Corvette, while the Doran Ford twice lost a section of rear bodywork.

Pos Drivers Cl Car Time/Gap 1. Sarrazin/Montagny P1 Peugeot 4h48m11.557s 2. Minassian/Lamy P1 Peugeot + 2.011s 3. Capello/McNish P1 Audi + 3.465s 4. Luhr/Werner P1 Audi + 1 laps 5. Panis/Lapierre/Dumas P1 ORECA + 3 laps 6. Brabham/Sharp/Franchitti P1 Acura + 4 laps 7. Dyson/Smith UNC Lola-Mazda + 7 laps 8. Melo/Kaffer/Salo GT2 Ferrari + 14 laps 9. Muller/Milner/Muller GT2 BMW + 15 laps 10. Henzler/Werner GT2 Porsche + 15 laps 11. Beretta/Gavin/Fassler GT2 Corvette + 15 laps 12. Bergmeister/Long/Lieb GT2 Porsche + 15 laps 13. Leitzinger/Franchitti/Devlin P2 Lola-Mazda + 16 laps 14. Magnussen/O'Connell/Garcia GT2 Corvette + 16 laps 15. Law/van Overbeek/Neiman GT2 Porsche + 22 laps 16. Sutherland/Drissi/Bell GT2 Riley Corvette + 27 laps 17. Field/Field P1 Lola + 32 laps 18. Farnbacher/James GT2 Panoz + 32 laps 19. Burgess/McMurry/Willman P1 Lola + 40 laps 20. Murry/Robertson/Robertson GT2 Doran Ford + 42 laps 21. Fernandez/Diaz P2 Acura + 45 laps 22. Pickett/Graf/Maassen P2 Porsche + 48 laps 23. Sellers/Cicero GT2 Porsche + 48 laps 24. De Ferran/Pagenaud/Dixon P1 Acura + 48 laps 25. Hand/Auberlen/Priaulx GT2 BMW + 51 laps 26. Feinberg/Hall GT2 Dodge + 55 laps 27. Drayson/Cocker/Bell P1 Lola + 61 laps

Ferrari looking for change

FERRARI just wanted a change of distributor in Singapore.

That was what its chief executive said when asked why the Italian marque had dropped Hong Seh Motors after 25 years.

'I don't think we can say (we had) problems. We were looking for change,' Mr Amedeo Felisa told The Sunday Times on Saturday at the opening of a new showroom in Leng Kee Road.

Ital Auto, set up by hotelier Ong Beng Seng, was named the new distributor in July.

It is a subsidiary of Komoco Holdings, which also distributes Hyundai and Chrysler cars.

Mr Felisa said Ferrari chose Ital Auto from some half a dozen competitors because it 'liked the partnership'.

Ferrari, part of Italy's Fiat Group, has been asking its dealers worldwide to invest more in the brand. In Britain, Inchcape - one of the world's biggest vehicle retailers - gave up Ferrari and its sister brand Maserati in 2007. In the same year, Ferrari became its own importer and distributor in Japan, its largest Asian market.

Last year, Hong Seh sold 45 Ferraris here, down from 52 in 2007. Its archrival, Lamborghini, sold 49 cars in Singapore last year.

Lamborghini overtook Ferrari in 2006. Its dealer is EuroSports Auto, whose showroom is in Teban Gardens.

Ferrari's Leng Kee showroom is a temporary one.

Read the full story in today's edition of The Sunday Times.

F1: Singapore Grand Prix qualifying sets up for dramatic race

From the track, the Marina Bay street circuit looks like a modern high-security prison: concrete walls topped off with strong mesh fencing and arc lights are, frankly, unattractive. The undulations in the track, aggravated by the number of heavy vehicles that, surprisingly, drive through Singapore daily - including the accumulation of years of city-centre construction with the massively heavy equipment that entails - cause cars to be travelling at high speeds over what is, at points, almost like corrugated iron. There are almost two dozen corners - some severe and some almost straight - that pop out from behind those concrete walls, and artificial chicanes with low but severe kerbs that are invisible to the driver until he is almost on them. Road markings add to the hazards (slippery when wet or dusty and distracting as they appear and disappear in peripheral vision. There is no opportunity to drive the track, in its race configuration before practice starts. And the track has been modified in a number of important ways since last year, including new entrance to and exit from the pit lane to facilitate easier and safer bleeding into and out of traffic.

Humidity is a major factor in this track which is just 70 miles from the equator and operates at an elevation of effectively zero above sea level at high tide. The elevation, or lack of it, means denser air for the engines and that equates to more power. But the chance to use that power is limited - there isn't much straight-line running here.

The threat of heavy rain is ever present. And Singapore has been due a downpour for several days. Then there is the question of so-called "haze." This is smoke, sometimes chokingly dense, that drifts over from Indonesia - visible from Singapore with a decent pair of binoculars. Inside a helmet, eyes sting and airways burn. So far this week, there has been little smoke as the burning season (illegal but nevertheless widespread) is coming to an end.

The concrete walls are unforgiving - much more so than the Armcos that line tracks such as Monaco and Macau. And because this is a true street-race, the roads are only as wide as roads can be, meaning that there are very few tyre or other deformable barriers. Here, a small accident turns into a big one very quickly, and light damage is rare; a small error turns into a major crash with alarming alacrity.

On Friday, Webber had an accident that, on other tracks would have been minor: here he needed serious remedial work. If there is a track anywhere that the wheels are going to be knocked off, it's Singapore: and the number of wheels that came off in practice was disturbing.

The track is considered to be a high downforce track because of its short straights and many corners. A premium is put on grip. It's a simple equation: too little grip equals a crash. There is very little in between. But grip is compromised. Although teams run cars with softer suspension than at many tracks (softer suspension not only damps vertical movement, it also increases the area of the tyres that are in contact with the road as the cars switch from left corner to right corner) what F1 calls "soft" is still like someone sticking blocks of wood in your road-car suspension.

Downforce comes from the body work and its appendages: but it also comes from sucking the car to the road - and for that to be effective, the ride height has to be as low as possible. That's fine on smooth track, but where cars drive through what is, normally, an extremely busy interchange, there are crests and troughs. The cars hit those crests so hard that, despite the wooden board that must remain at a minimum thickness, metal parts of the car hit the road, creating rooster-tails of sparks.

And every bump feeds directly into the bum and back of the driver, jarring his neck and, in extreme cases, blurring his vision. The effect is that of turning the weekend into an endurance event: who can stand the physical punishment and keep his mental faculties operating at peak performance, who can drive to within millimetres of the wall, lap after lap, and - because so little can be seen from the cockpit, who remembers the circuit best and can place his car in the correct position before he can see the corner or chicane. And do all of that while listening to his team and watching for warning lights telling of crashes that are out of sight.

And every bump, and every kerb ridden over, lifts the car, undermines the mechanical grip, and makes it skittish, at speed looking like a badly driven Scalectrix car fishtailing out of every corner.

Overlaid on this is the fact that the track is dusty and "green" - that is that there is not much rubber on it, the fact that, as a public road, there is the danger of a thin oil film which is particularly dangerous in the event of the slightest drizzle.

Into all of this come the world's best drivers - some of which are unfairly being seen as also rans. The track magnifies differences: the bravest - one might almost say the most foolhardy - will benefit provided they don't get caught up in someone else's accident.

Before qualifying, Lewis Hamilton expressed his concern over the track saying that increased kerb height at Turn 10 risked damage to cars (failing to realise that the solution is not to ride the kerbs). He said that surface improvements had not made much difference "The car is bumping and bouncing and sliding. It's still very bad. I don't really think it's changed at all to be honest."

In practice, the Brawn cars behaved well: in qualifying they did not. Changes to Button's car - which was consistently amongst the fasted in practice, turned it into an evil handling monster, dumping him into a distressing 12th on the grid. His team mate, at least made it into Q3, finishing fifth. But that will be undone by the expected change of gearbox: a penalty of five places puts him tenth.

Ironically, that puts Button in a better position. Rubens Barrichello says that his car handled much better on a heavier fuel load, and that the light running in Q2 handicapped the team's cars. Barrichello will have to start directly in front of Button, both on the dirtier side of the track with the fuel load he used in qualifying. Button, on the other hand, will have the advantage of choosing his fuel level. Logic says he will start fully fuelled and on hard tyres, sacrificing initial pace for a better handling car and expecting at least one safety-car session.

The safety car may well come out after the first corner which has been remodelled and now creates an even more dramatic funnelling effect than in 2009.

Button and Barrichello have both made one thing extremely clear: there are no team order and they don't expect there to be. Ross Brawn, their team leader has said the same. For Button he has special worry: in several races this year, his team-mate has been desperately slow off the line with a number of niggling problems ranging from electronics to gearbox. Button will probably prefer to follow Rubens through the traffic rather than be forced into a risky start-line move - or being hit from behind by another car. For Brawn, then, the worst case scenario is that Barrichello doesn't get away, and both cars are wrecked in a concertina accident, or come together in the funnel into Turn One.

Up at the pointy end, Hamilton skated his way to pole, just ahead of Vettel whose team-mate Webber fourth. The Force India team languish at the bottom, their low-downforce, high straight-line speed car effectively handicapped out of contention.

It was Williams that surprised: Nakajima turned in a surprising 11th, but it was his team-mate, Rosberg, who raised eyebrows with his third place. Rosberg drove a storming race last year to finish second behind Alonso - something he has this week said was unfair and that Alonso's win should have been taken away.

Almost as incredible as the Williams positions are those for BMW Sauber. The team that is, currently, out of Formula One for next year has produced a car that suits Singapore much more than many other tracks in the series: Heidfeld, still trying to demonstrate the form that he was said to have when he came into F1 and his team-mate Kubica, whose flashes of genius when he arrived in the sport now smack of being flashes in the pan, were 8th and 9th respectively.

Those that question Button, and there are many who are pointing fingers and saying he doesn't have the mettle to win the championship, are not noticing that the much vaunted Ferrari revival has put Raikkonen behind button. They are also not noticing that that Button's Q2 time was more than half a second faster than Hamilton's eventual pole, nor that Kovalainen's 10th on the grid (promoted to 9th by Rubens' penalty) was actually the slowest time of all the qualifying runs in all three sessions.

Apparently, then, McLaren have run a split strategy: Hamilton light, Kovalainen heavy.

Glock found himself mixing it with the big boys: he ended up 7th, moved up to 6th, whilst his team-mate Trulli, a low-downforce, late braking specialist - found himself 15th. Sutil will have been utterly disappointed with 16th: after recent performances to fail to make it out of Q1 will have been disheartening.

But he has bigger problems that his feelings: he's down amongst all the new drivers: Fisichella can't get to grips with the Ferrari, Grosjean, Algersusari and Liuzzi are too new to Formula One to cope with the rigours of the Singapore event. But those factors will turn them all into opportunists, particularly off the line. If anyone is slow away, the ensuing concertina will bring those rear-of-field drivers up to the back of the pack with startling speed.

The difference between the fastest and slowest (flying) laps in qualifying was just 3.2 seconds; the difference between the eventual pole and the back of the field was just 1.1 seconds. There is more than 2 seconds between pole and tenth.

But the post-qualifying presumptions on fuel loads have been annulled by the FIA's figures, released this morning.

Rubens was running light - some 28kg lighter than Button. But the McLarens were similarly fuelled: Kovalainen just 5kg heavier than Hamilton who was 5kg heavier than Barrichello.

Running heavy are Button, Grosjean, Sutil, Trulli, Raikkonen and Nakajima.

It's Sutil who is heaviest: 38kg heavier than Hamilton suggesting that he is considering a one-stop strategy which will be possible if there are two safety car incidents.

Barichello upset the applecart for several drivers who were clearly banking on a last minute dash to the line: with 24 seconds to go, just as cars were doing their last dash or their final run to cross the start line immediately before the flag fell, Rubens hit the wall and the session was stopped. That nevertheless retained his fifth fastest position which was under threat and also preserved Hamilton's pole - although Hamilton said that he had expected to do an even quicker lap as his pole lap was "very relaxed." Watching his car barely in contact with the road, it certainly did not look relaxed.

For Barichello and Button, however, they are in a bind: a win for Vettell and no points for Rubens will bring Vettel close to second place in the championship. They need to score points. If Button is, as he has been in recent weeks, punted off at the start, then Rubens will close up on him - bringing him within striking difference in the last three races.

Barichello's last minute accident obviously upset the strategy of those in Q3 who were planning to run light to get the best time, including Kovalainen. Vettel had saved a new set of tyres for one last run - and lost that due to the stoppage.

It was half-expected that Rubens would struggle for grip: he had hit a kerb too hard in Q2 and damaged the underside of the car, so reducing grip. As the car bounced off a bump part way through his last lap in qualifying, it was barely in contact with the ground as he tried to turn: and inevitably it didn't, then when it came into full contact with the road, it turned unpredictably.

In 2007, Hamilton went into the last four races with a 17 point lead, and lost the endgame. Button's lead over his team-mate at just 14 points is more precarious.

That all of these factors will come to a head this evening means that the Singapore GP 2009 will be an event of drama and tension.

The Singapore weather bureau is showing early afternoon thunder and rain in the north and west of the island. Word from our office in Kuala Lumpur, just 300 km north, is that right now, seven hours before the race starts, there are heavy clouds and thunder and lightning with high winds and heavy rain moving from the west.

There are support races in the early afternoon but no "morning" warm up. The first time today the F1 drivers see the track is as they drive to the grid for the formation lap. And most of the rubber that has been previously laid may well have been washed away by the time they do that.

The final factor that makes the GP even more fascinating may well be the weather.

For F1 has never run a night race in the rain, and has tried hard to avoid street circuits that are likely to be wet. US race series habitually cancel races in the wet, particularly at night.

The drama of the Singapore GP has much to play out.

Q & A with Ross Brawn

Sunday, September 27th 2009, 08:14 GMT

Q. Red Bull Racing came here quite pessimistic about its chances, but the situation seems very different after what we saw in qualifying. What is your take on how things stand right now?

Ross BrawnRoss Brawn: That F1 is a very tough business! I think we seem to have hit that wall again that we hit in Hungary, where the car was very good on the Friday, looked okay on Saturday morning on fuel and when we got into qualifying we started to run the low fuels. Then when we went onto high fuel in Q3 the car still wasn't here, it wasn't what we expected to have. So, it has been frustrating because the car genuinely did look good. We ran proper fuel levels on Friday and Saturday morning, and when it came to stepping up for qualifying we could not find the performance. So it is quite disappointing. The only thing is that this is going to be quite an eventful race. So we have to take our breath, sort ourselves out and see if we can salvage something.

Q. Are there any specific areas that you can identify about where the problem is?

RB: The general complaint from the drivers is a lack of grip, and the car not being very stable on the tyres. It is similar to what we experience in Hungary, and we go through and seem to hit this crucial point where we can't get things to work properly. So, it is a similar experience to what we had in Hungary.

Q. So when you say it is not stable on the tyres, does that mean side-stability?

RB: Yes, it is moving around a lot and we don't feel like we have got the grip.

Q. How marginal was the call on Rubens' gearbox?

RB: We have been doing the work on the dyno, and on the dyno it survived just about three races, but it didn't seem worth taking that risk - either for reliability or for other problems. Luckily it does not look like we need another gearbox change because it hit the wall fairly hard, so I was worried that we might need to change the gearbox yet again.

Q. Jenson has not been able to match Rubens' pace. Is it a question of confidence in the car or confidence in himself?

RB: Well, they swapped a bit this weekend. If you look at Q1, for whatever reason, on primes we didn't look too bad. We didn't look too bad on options. Possibly in Q2 we didn't have the best strategy because we ran old options and then new options, and because we did not get the laps together on new options, we almost put too much pressure on the drivers. In retrospect, we should have run two new sets of options in Q2 and given the drivers just that little bit more security. This is a track where you need a lot of commitment and if the car is moving around a lot, and not feeling good with it, it is difficult. We thought we had a strong car here this weekend, and we probably still have, but we perhaps underestimated our competitors' performance and overestimated our own.

Q. Now your two drivers are locked in a clear world championship fight, how easy is it managing the pair of them, and avoiding the problem of either being suspicious of the other holding information back?

RB: Well, they are not. I can assure you that the information is all there on the data screens and each engineer is free to look at the other drivers' data. So, I don't think the drivers ever tell each other the nuances of how they brake or steer into a corner. I have never seen that happen before, and I am sure I will never see it happen again. You don't get the apprentice and master style approach, but this is as good as I've ever seen it in terms of two drivers trying to beat each other in a championship. They are very open and very honest with each other.

Q. Is it more fun for you managing a situation like this, rather than what you experienced at Ferrari?

RB: Are you implying something!! The only political pressure is from within the team, if you like. There is no pressure from outside the team and we just want to do things as openly and fairly as we can. Something may happen where one driver gets upset with the other, or gets upset with the team, and we cannot predict that. All we can do it be as straightforward as we can. I think the two drivers of the calibre we have got, you cannot separate one out unless it becomes mathematically impossible to win.

Q. Is it damage limitation in the Singapore race?

RB: Pretty much, yes. It is an amazing season because it is 180-degrees from Monza. We've got to score as many points as we can in the race and hope that Red Bull don't.

Q. How much work is there to do on Rubens' car?

RB: The left side has gone, so that is being replaced. And we need to check out the chassis and gearbox, and there will be some new bodywork needed.

Q. Since Silverstone Rubens seems to have had the edge on Jenson. Can that be explained purely from his change of brake material, or is there more in it?

RB: I think the brake material he had at the beginning of the season had more potential but it was more difficult to use. Now you don't talk about brakes with Rubens, whereas last year it was a constant discussion. So that has possibly helped. But I think they are so close, it was unnatural that Jenson was winning all the races and Rubens wasn't, because they are pretty close. So, I think by the end of this season it will probably have balanced out quite well.

Q. It seems that we have a high downforce and low downforce championship going on?

RB: Well except that we have been pretty good at high downforce. This is an unusual one. The track temperature today was 32-degrees, the track temperature in Hungary was 32-degrees. It is clutching at straws a bit, but it was very peculiar. We didn't understand it. Both cars had different set-ups but both experienced differently difficulties � and again we had a very good Friday. We felt quite buoyant after Friday because we ran 50-60kg of fuel all day and the car looked very good.

Q. Were you expecting the track to be hotter here?

RB: No, not particularly. Obviously there is no sunlight on it, but we thought it would be enough. Something strange happened. We lost performance which we haven't fully understood why.

Q. What is the time frame for you to decide on your drivers for next year?

RB: At the end of season.

Q. So there will be no decision before the last race?

RB: No. We've got this championship going on at the moment and discussions are going on, but nothing will be announced until much later.

Q. Is it possible that the outcome of the world championship could decide which of your drivers stays?

RB: I don't think so, no. I don't think it will get to that.

Saturday, September 26, 2009

Luxury-car brands shift marketing strategy

Luxury auto brands like Cadillac, BMW and Bentley have long touted power, sexy styling and exclusivity to attract well-to-do consumers.

But that's not enough these days.

The depths of the recent recession, a backlash against conspicuous consumption and cutbacks in leasing offers have taken a bite out of the conventional wisdom that luxury brands are resistant to financial downturns.

The proof isn't just in the nearly 32 percent dip in luxury auto sales, which is worse than industry-wide declines. Luxury brands now are offering incentives that rival those on pickups and sport utility vehicles and using new marketing approaches that focus on fuel efficiency.

Take Porsche, whose models start at $46,000 and top $130,000. Its average incentives, which include cash-back rebates and other deals, were $4,412 through August, according to estimates from Autodata Corp. That's up 657 percent from the like period last year.

LOW INTEREST RATE

Bentley, meanwhile, is offering 0.9 percent financing on the Bentley Continental GT luxury coupe, which starts at $180,000, said Edmunds.com auto analyst Jessica Caldwell.

``I've seen low APRs before, but 0.9 percent for Bentley -- that's more like what Chevy offers,'' Caldwell said.

South Florida is one of the nation's largest luxury car markets and area dealers have felt the effects of the recession. They say many customers are sticking with their favorite brands, but sometimes steering clear of the most luxurious models, or scaling back to a smaller vehicle.

Luxury-car shoppers are asking questions they didn't ask in the past.

``They never asked what the gas mileage is,'' said Greg Barnes, president of the Silver Arrow Group, which owns Mercedes dealerships in Coral Gables and Cutler Bay. ``Now they are saying, `Maybe I don't need the fancy sport package, but what is the gas mileage?' ''

And in a reversal of Miami's normal culture of conspicuous consumption, Barnes said, many buyers have become sensitive to what their neighbors or employees might think about an excessive display of wealth.

In a recent ad, BMW, which usually shows its powerful, nimble cars in action, instead notes that its diesel sedan is the most fuel-efficient in its class.

For more than a year now, sales of nearly every luxury auto brand have been walloped just as badly -- and in many cases worse -- than the overall industry, causing automakers to scramble to boost incentives and shift marketing strategies.

Through August, sales declined 56.9 percent for Bentley, 47.3 percent for Cadillac, 30.1 percent for Lexus, 29.2 percent for Lincoln, 25.3 percent for Mercedes-Benz and 24 percent for Ferrari.

``We've seen everything from Ferrari to Cadillac all getting hurt,'' said Art Spinella, president of CNW Marketing Research.

For the first eight months of the year, the average incentive offered to consumers was $5,836 at Jaguar, $5,258 at Mercedes, $4,917 at BMW and $4,412 at Porsche, according to estimates from Autodata Corp. By contrast, domestic automakers, which often are criticized for their high, profit-sapping incentives, offered an average incentive of $3,415 during the same period.

While power and performance are the typical hallmarks of luxury vehicles, fuel efficiency is emerging as a new hook.

BMW, long known for its ``Ultimate Driving Machine'' slogan and powerful, nimble cars, began offering a $4,500 eco-credit in August toward the purchase of its diesel sedan and SUV.

In the advertisement, BMW brags about its fuel efficiency more than performance.

PORSCHE HYBRID

Meanwhile, Porsche plans to introduce a hybrid version of its Porsche Cayenne SUV next year.

``A customer doesn't want to be blamed for driving a Porsche,'' Michael Leiters, program manager for the hybrid Cayenne, said during an interview on Autoline Detroit. ``He wants to be proud to drive a Porsche.''

Despite the setback in luxury sales, dealers and other experts said consumers still will want to move into high-end brands as the economy begins to improve and they begin feeling less anxious.

Fort Lauderdale-based AutoNation reported a 26 percent drop in luxury car sales for the first half of this year, but the company is expecting a rebound over the next 12 to 24 months, vice president Marc Cannon said Friday. ``Clearly the economy affects luxury,'' he said, ``but we expect it to come back gradually.''

Miami Herald reported Scott Andron contributed to this story.

Collectible cars get a rare break on insurance

Got a vintage car -- a 1960s-era Mustang or a gull-wing Mercedes? You could be paying too much to insure it.Roughly half of collectible-car owners put their vehicles on a standard auto insurance policy, said Ford Heacock III, CEO of Heacock Classic, an insurer of antique and collectible cars.And that could be costing them money. Traditional insurance is based on the notion that a car's value will decrease. But a collectible is likely to appreciate, especially if you're restoring it. When buying coverage for a collectible, which is offered by dozens of specialized companies, you and the insurer agree to the replacement value, a price based on your assessment of its value and the price comparables have brought at auction and in collector's sales. If the car is destroyed, you'll get that agreed-to value.And, despite higher replacement costs, premiums are lower for the simple reason that collectible cars are pampered (and driven infrequently)."At the heart of insuring classic cars is the idea that this is your baby, and you are not going to do anything to hurt it," said Candysse Miller, executive director of the Insurance Information Network of California and an avowed car buff.How much cheaper is classic car insurance? The answer varies based on the insurer and vehicle.A State Farm spokesman said it might cost $470 annually to cover a 1968 Chevrolet Camaro with a traditional policy, with a lot of caveats. (Specifically, the driver had 30 years of experience, multiple discounts and a perfect driving record.)State Farm would cut that by about 20 percent, to $380, if you mentioned it was a collectible car and you planned to drive it mainly to shows, said State Farm spokesman Bob Devereux.Heacock's company would charge about $290, without inquiring about your driving record.Why? Because State Farm uses dozens of factors to price your policy, while Heacock looks mainly at the car's value and how it is going to be used. Heacock said that if you're driving it solely in parades and to and from shows, the chance of getting T-boned or slamming into another driver is slim.But there are restrictions. Heacock doesn't cover drivers younger than 30. The car can't be driven more than 5,000 miles a year, and it must be garaged. "We're not looking to insure your second car," Heacock said. "We're only interested in insuring cars that are getting some extra attention."And the insured car needn't be an expensive antique. If a car draws enthusiasts and is driven like a collectible, it probably can be insured like one, said Miller of the Insurance Information Network.The Chevrolet Impala you had in college could qualify, as could Grandma's Morris Minor or a late-model Ferrari, Lamborghini or Corvette. This is a highly specialized niche market, Miller noted. Some companies specialize in antiques, some in muscle or race cars, others in classics.