Ferrari has unveiled its fastest ever roadster, the 599 GTO, a limited edition vehicle of which 599 will be produced. It is the most high profile of dozens of luxury cars being launched during Beijing Auto Show.
The 599 GTO is the fastest consumer car in history, with a top speed of over 335km/h.
The limited edition car was unveiled to the public for the first time at the Beijing Auto Show, in the country which has the second-most billionaires in the world, after the United States.
Ferrari GTO spy video
Ferrari chief executive Amedeo Felisa at the Beijing Show said: "We expect to be stable, more or less, in Europe and the United States but we expect China and Asia Pacific to be the region where we can evolve."
The world's top luxury car makers all have huge displays vying for attention in the world's biggest car market.
Ferrari chief Amedeo Felisa details the 599
Aston Martin entered China in 2007, and says sales are so strong it will become their number one market in Asia within 18 months.
Analysts say there is plenty of scope to increase as luxury cars make up just 5 percent of auto sales in the country, compared to roughly three times that in the United States.
Rolls Royce, the maker of some of the world's most expensive cars, sold around 100 vehicles here last year and say they expect to triple that number in 2010, making this their number two market behind the US.
The Phantom can be customised with a variety of options from a gold-plated version of its famous Spirit of Ecstasy hood mount, to engraved door plates, and thousands of colour options for the interior.
Rolls Royce Asia Pacific regional director Paul Harris said: "It's a market where we need to be, its a market where we see potential, its a market where we have much customer demand, and basically we are where our customers want us to be."
China is developing its own car industry, aimed largely at the emerging middle class, but lacks its own high end vehicles.
So the world's fastest and most luxurious car makers are racing to get a piece of this booming market.
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