Tuesday, March 2, 2010

Shell's Pennzoil Intros Integrated Marketing Push


Continuing its TV partnership with NBC, Nissan has struck a deal as the exclusive sponsor of the premiere episode of "Parenthood," which will have limited commercial interruptions. The company is promoting the Nissan Altima.... Icemen Cometh: Canada-U.S. Hockey Scores Phenomenal Ratings
A little patriotism up and down North America helped Sunday's Olympic hockey finale net record ratings. The U.S.-Canada battle for the gold was the most-watched hockey game in the U.S. since the 1980 "Miracle on Ice" days. In Canada, where the quest for the gold was a national... 'CJR' Mag Study: Free Makes Money
Despite all the nay-saying about the prospects of free online content, magazine publishers who "give away" content for free online have a good chance of turning a profit. But the study also found no agreed-upon professional standards and poor copy edits of Web stories....

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